Financial institutions

SRM Announces Cryptocurrency Advisory for Financial Institutions

MEMPHIS, Tenn.–(BUSINESS WIRE)–SRM (Strategic Resource Management), an independent advisory firm serving financial institutions in the United States and Europe, has announced its new cryptocurrency advisory offering. This addition to the company’s advisory services will provide cryptocurrency education, support product development and vendor selection for financial institutions integrating these technologies, and provide advice on key compliance considerations.

According to Gemini, more than 20% of people with investable assets have invested in cryptocurrency, and that number is expected to grow. These investors typically use a cryptocurrency exchange; however, and of extreme importance to banks and credit unions, research shows that over 60% would prefer to do business with their trusted financial institution.

SRM’s cryptocurrency advisory offering will provide its financial institution clients with advice and support in this new frontier. These services will range from basic training in this sector to assistance with strategy development, vendor selection and implementation. Over the past year, SRM has developed considerable expertise in this area. In the spring of 2021, the company launched its Crypto University, a weekly symposium highlighting the latest news, hosting guest speakers from leading industry experts, and providing a format for the industry to learn about crypto- currency and decentralized finance (DeFi) at an accelerating pace. Guests included executives and experts from NYDIG, Fireblocks, FIS, Fiserv, Bitcoin Depot and upcoming Coinbase and CipherTrace guests. “Cryptocurrency, blockchain and decentralized finance are now the main drivers of the industry. It is essential that financial institutions fully understand the opportunities, risks and rewards of getting involved in these technologies so that they can develop and execute their cryptocurrency strategy,” said Larry Pruss, senior vice president, SRM.

“We see the use of cryptocurrency in financial services fall into three categories: efficiency, transparency, and accessibility,” Pruss added. “By offering a cryptocurrency advisory service, we are able to provide banks and credit unions with the guidance and support they need to stay relevant and keep up with changing customer expectations and needs. ”

About SRM

SRM (Strategic Resource Management) has helped over 1,000 financial institutions add over $5 billion in value to their bottom line in critical areas such as payments, digital transformation, core processing, artificial intelligence and operational efficiency. SRM’s decades of experience have reduced costs, increased revenue, increased productivity, increased customer satisfaction, and provided a competitive advantage to customers in an environment of constant and accelerating change. Visit for more information and follow us on LinkedIn and Twitter for timely and relevant information.