Financial institutions

Lightico and Glia Partner to Help Financial Institutions Simplify On-Screen Customer Experiences

Lightico, a leading provider of digital customer interactions, and Glia, a leader in digital customer service (DCS), announced a partnership to facilitate complex customer engagements, such as credit card, insurance policy and insurance or mortgage, in a seamless on-screen experience.

The partnership integrates Lightico’s Digital Completion Cloud with Glia’s Digital Customer Service (DCS) platform for financial institutions, enabling a fully digital solution to complete online customer engagements without interrupting the digital connection. This helps financial institutions reduce churn rates, increase conversions, and drive growth while meeting the high demand for remote contact and online completion solutions.

“Glia’s Digital Customer Service (DCS) Platform with Lightico’s Digital Completion Cloud enables financial institutions to meet and guide their customers on screen, across all channels, and help them lead to even complex processes with e-signature, e-form and secure payment solutions, fully integrated as part of the DCS platform,” said Steven Kaish, senior vice president of alliances and product marketing for Glia .

Seamless digital customer experiences can dramatically increase customer satisfaction, up to 20%, and quadruple OnScreen app conversions. Conversely, any time customers are forced to break the digital connection — to re-verify their identity, sign a form, or make a phone call just to contact live support — those numbers go in the opposite direction.

Glia’s DCS platform enables financial institutions to digitally engage customers when they need it and deliver a seamless experience with the ability to effortlessly switch to all channels including SMS, chat , voice and video. Glia minimizes customer effort with collaborative features, such as CoBrowsing, to proactively guide them and help them complete even complex tasks, such as a loan application or mortgage form. Lightico’s Digital Completion Cloud complements Glia’s DCS platform with solutions that further streamline digital activities.

Integration enables real-time Lightico session launch from Glia’s DCS platform, to enable seamless and instant e-signature, document collection, KYC, payment and more on mobile devices customers in a fast, secure and convenient way. and without application. The joint solution enables a channel-agnostic, end-to-end experience that connects to a wide range of core solutions.

“I started my career in the contact center industry – and that’s where the idea of ​​the digital completion cloud first sprouted,” said Zviki Ben Ishay, CEO and co-founder by Lightico. “The partnership and deep integration with Glia completes this process, allowing financial institutions to complete an extraordinarily wide and diverse set of customer interactions in real time on their mobile device. Our mutual customers will benefit from a delay of dramatically improved execution, reduced average call handle time, and a significantly better customer experience, which will lead to better bottom line results.

About Lightico

Lightico is an award-winning SaaS platform that enables businesses to accelerate their customer journey through automated workflows. With Lightico Digital Completion Cloud™, businesses leverage no-code workflows to easily collect electronic signatures, documents, and payments from customers, and authenticate identity in real time, directly from the customer’s smartphone. By unifying previously siled stages of customer-facing processes, companies benefit from faster and shorter sales and service cycles, increase NPS, and dramatically improve completion rates. Hundreds of companies, including Fortune 500 companies in highly regulated industries such as finance, insurance, and telecommunications, rely on Lightico to make their customer journeys more efficient and streamlined.


About Glia

Glia is reinventing the way companies support their customers in a digital world. Glia’s Digital Customer Service (DCS) solution enriches web and mobile experiences with digital communication choices, on-screen collaboration and AI-powered assistance. Glia has partnered with over 250 banks, credit unions, insurance companies and other financial institutions worldwide to improve customer experience and drive business results. Named both a Deloitte Technology Fast 500™ company and a Great Place to Work (with a 97% employee satisfaction rating) for a second consecutive year, Glia continues to achieve broad industry recognition and thought leadership in in customer service, including publishing the definitive book on DEC with Wiley. The company has raised over $100 million in funding from top investors.

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