This tendency to replicate the “good old days” is also found in many of the Indian government’s inclusive policy programs that empower people at the lower economic strata, and women in particular. India’s mostly unrecognized ‘heroes’ have always known how to seize the opportunity whenever the occasion demanded it. Fast forward to 2022 and India has its fair share of businesswomen in its hinterlands offering financial services, payment advice, teaching lessons in financial planning and the virtues of small savings. . Essentially real wisdom that they don’t teach you in B schools.
This was made possible thanks to the correspondent banking (CB) model. It took on new life with the introduction of the Pradhan Mantri Jan Dhan Yojana (PMJDY) in mid-2014, a starting point woven around the use of the country’s economic resources for the welfare of the poor and marginalized. .
GoI data on the Sukanya Samriddhi Yojana (SSY) indicate that the maximum accretion occurred in Uttar Pradesh, Tamil Nadu, Maharashtra, Madhya Pradesh and Karnataka, which together account for just under the half of the total number of SSY. accounts opened so far – 2.73 crore as of the end of December 2021. In fact, around 1.43 crore accounts were opened between April 2018 and October 2021 itself, blunting successive waves of the Covid-19 pandemic .
What worked in favor of these states was probably another innovative GoI program under the
of Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) that of the sakhis of British Columbia – known as “digital sakhis”, didis or dosts in many states – who are ushering in another phase of revolution in the British Columbia’s ecosystem, building bridges between them -self-help groups (SHGs) and BCs, promoting entrepreneurship while platforming access and use for digital adoption of financial services and products .
Rarely do well-intentioned policies meet socio-economic and cultural forces head-on, creating synergistic changes that alter the fabric of the nation, woven around equity and sustainability as its two great pillars of collaboration. India, in its 76th year, is delivering on the promise of becoming a great nation again within the next 25 years.